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Posted by on Apr 8, 2013 in BlackBerry, BlackBerry 10, Z10 | 0 comments

BlackBerry And Barcleys Center Deal

BlackBerry And Barcleys Center Deal

The Barcleys Center is home to the The Brooklyn Nets.  BlackBerry formed a 2 year marketing deal with the Barcleys Center.  BlackBerry is paying for “brand domination” and the deal is estimated to be $1 – $5 million.  The Barclays Center has similar deals with Calvin Klein and MetroPCS for branded “mini-neighborhoods” within the arena.

BB Z10 will get prominent Ad placement throughout the area, plus its own customer “experiential” area and a suite-level lounge.

BlackBerry has marketing deals with other sports as well:  Formula 1 racing a reported $12 million deal launched in February.  BB also markets heavily in the NHL and the NFL with its first Super Bowl ad.