BlackBerry And Barcleys Center Deal
The Barcleys Center is home to the The Brooklyn Nets. BlackBerry formed a 2 year marketing deal with the Barcleys Center. BlackBerry is paying for “brand domination” and the deal is estimated to be $1 – $5 million. The Barclays Center has similar deals with Calvin Klein and MetroPCS for branded “mini-neighborhoods” within the arena.
BB Z10 will get prominent Ad placement throughout the area, plus its own customer “experiential” area and a suite-level lounge.
BlackBerry has marketing deals with other sports as well: Formula 1 racing a reported $12 million deal launched in February. BB also markets heavily in the NHL and the NFL with its first Super Bowl ad.