As President Obama entered Marine One to go to Las Vegas he realized he forgot something in the White House, so he went back inside. He told reporters “I forgot something.”
As he headed back to Marine One, The President said, “You guys ever forget something? The reports then asked him what he forgot, The President said “My BlackBerry” he then held up his BlackBerry. Other world leaders who are know to use BlackBerry devices are: UK Prime Minister David Cameron, Canadian Prime Minister Stephen Harper, German Chancellor Angela Merkel and Danish Prime Minister Helle Thorning-Schmidt.
Today BlackBerry Enters into Letter of Intent with Consortium led by Fairfax Financial. The transaction valued at approximately U.S. $4.7 billion. The consortium permits takes 6 weeks to conduct due diligence.
Prem Watsa, Chairman and CEO of Fairfax, said: “We believe this transaction will open an exciting new private chapter for BlackBerry, its customers, carriers and employees. We can deliver immediate value to shareholders, while we continue the execution of a long-term strategy in a private company with a focus on delivering superior and secure enterprise solutions to BlackBerry customers around the world.”
The Barcleys Center is home to the The Brooklyn Nets. BlackBerry formed a 2 year marketing deal with the Barcleys Center. BlackBerry is paying for “brand domination” and the deal is estimated to be $1 – $5 million. The Barclays Center has similar deals with Calvin Klein and MetroPCS for branded “mini-neighborhoods” within the arena.
BB Z10 will get prominent Ad placement throughout the area, plus its own customer “experiential” area and a suite-level lounge.
BlackBerry has marketing deals with other sports as well: Formula 1 racing a reported $12 million deal launched in February. BB also markets heavily in the NHL and the NFL with its first Super Bowl ad.
I went to the AT&T store today to see the Z10. The Z10 launched in the U.S. on Friday and AT&T is the 1st carrier to sell the BlackBerry Z10.
Upon entering the AT&T store we were greeted, I did a visual of the store, my eye panned north and south, looking for the Z10. I didn’t see any promo signs or displays for BlackBerry or the z10. Nora the very nice and knowledgeable consultant pointed us to the SE corner of the store, next to a very large Samsung sign. We asked where are the Z10 promo signs? In a very polite and almost apologetically tone, she said they didn’t have any.
BlackBerry needs visual promo signs or displays in the store to let customers or potential customers know that the Z10 is here. Blackberry needs a promo sign or display with a picture of the z10 with the caption “I’m Here, I’m Here.”
Finally, I had the Z10 in hand, it was everything I expected and more. It was lighter and thinner then I expected, it just flowed. I will be buying a new BlackBerry 10 smartphone however, I’m waiting for the Q10 to launch. I’ve had the Curve 8310, Bold 9000, and Torch 9800, all with qwerty keyboards, and the Bold 9000 is the ultimate qwerty device. I’m leaning towards the Q10 because of the keyboard but I did like the Z10 virtual keyboard very much. My Z10 typing experience was very good, I did not have any complaints. I will make my final decision after the Q10 launch.
Have any of you experienced the lack of Z10 advertisement in the AT&T stores? Also let me know if bought the Z10 or planning on buying the Z10.
I think that BlackBerry should send BBMs to all U.S. Customers, saying that the “Z10 is Here”, they should also ask BB users to send a BBM, text, or email to their contacts telling them that the Z10 is available.